Basamh Group News
Goody Break Takes Over the World Cup Fever
Goody Break tapped into World Cup fever with its, “A Snack Worth the Cup” campaign, launching Popcorn Pops as part of GoodyCo’s strategic move into modern snacking. Through OOH visibility, social media, and fan zone sampling, the campaign connected bold flavors and matchday excitement, turning a major cultural moment into trial, engagement, and a stronger snacking platform for Goody.
Goody Pasta Partners With Domino’s Pizza
Goody Pasta has partnered with Domino’s Pizza to bring the brand closer to consumers by connecting retail presence with ready-to-eat dining occasions. Through Domino’s new pasta menu item made with Goody Pasta, the collaboration creates visibility across packaging, online ordering, and in-store communication, strengthening Goody Pasta’s role beyond the shelf and into consumer experience.
Wello 1%: Turning Small Habits into Meaningful Change
Wello’s 1% campaign encourages small, consistent habits that lead to meaningful change over time. Through recipe content, sampling activations, social media engagement, and internal experiences, Wello is making healthier choices more accessible and enjoyable. The campaign strengthens consumer relevance, drives product trial, and inspires both consumers and employees to take simple steps toward everyday wellbeing.
Thokoman: Sampling With Purpose, Winning Through Taste
Thokoman brought its peanut butter closer to consumers through mall and in-store tasting activations across seven provinces. By turning product quality into a direct experience, the activity challenged consumers’ existing choices, built trust, strengthened retailer relationships, and created over 9,000 tasting opportunities with overwhelmingly positive feedback from consumers.